HDS Takes Aim at Private Clouds in Storage Refresh

Posted on July 10, 2013 By Pedro Hernandez

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Hitachi Data Systems Corporation (HDS) today announced a rash of new product updates across three product lines, all intended to ease the transition to private cloud infrastructures and help businesses manage the growing storage requirements.

According to HDS, its revamped portfolio will reduce total cost of ownership by up to 30 percent compared to competing solutions. "Customers are under more pressure to do more with less," said Bob Madaio, senior director of Platform Product Marketing for HDS.

One example of helping customers squeeze more out of their storage assets is a software upgrade that is scheduled to hit the company's all-flash Hitachi Unified Storage VM (HUS VM) system this fall. When applied to existing hardware, HUS VM systems will experience a 2x performance bump to 1 million IOPS.

Leveraging the company's Accelerated Flash Storage modules, the system now scales to 154 TB. The company says that the software and hardware combo reduces cost per I/O by more than 60 percent and offers double the storage efficiency of commodity SSDs.

Technology from the BlueArc acquisition lives on in the company's updated Unified Storage and NAS platform (HUS). File system chores are offloaded to field programmable gate arrays (FPGA), reducing primary controller overhead and enabling significant storage optimization gains.

In a statement, the company boasted that its new 4000-series HUS systems "reduce capacity needs by up to 90 percent, with no performance degradation" using its automated deduplication tech. By the company's estimates, the platform can handle 30 PB of deduped data versus 100 TB for comparable systems from other vendors.

Hitachi Unified Compute Platform (UCP) isn't getting left behind during the proceedings.

UCP Pro for VMware vSphere gets more automation and monitoring options, along with non-disruptive firmware upgrades via a new UCP Director upgrade expected to land in October. On the hardware side, it now offers Cisco networking as an option -- a Brocade-only affair, previously -- and support for up to 126 compute blades.

UCP Select for Microsoft Private Cloud is now pre-validated for Hyper-V 3.0 and also features live migration with automated disaster recovery and resync. Offering expanded automation capabilities, the Microsoft Fast Track certified system alleviates many of the stumbling blocks for organizations that "have trouble moving from test and dev to production" in Hyper-V, reported Ravi Chalaka, vice president of Solutions Marketing at HDS.

UCP Select for Oracle Real Application Cluster gains a Hitachi Accelerated Flash boost, resulting in twice the IOPs and sub-millisecond wait times. Performance is further enhanced by symmetric multiprocessing (SMP) support.

Taken altogether, HDS's wide-ranging efforts to drive enterprise storage efficiencies and jumpstart private cloud deployments should resonate in the market, according to Enterprise Strategy Group senior analyst Terri McClure.

"The virtualization, efficiency and automation HDS provides can allow businesses to shift resources from tactical and maintenance operations that support the status quo to more strategic initiatives that support business goals. The fact that HDS can deploy a converged infrastructure solution and integrated computing options to support private cloud environments in less than one week is a real point of differentiation," said McClure in a statement.

"We expect enterprises and mid-market companies to get excited about these new capabilities and quickly start reaping the benefits," she added.

Pedro Hernandez is a contributing editor at InfoStor and InternetNews.com. Follow him on Twitter @ecoINSITE.


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