ESG IT Audit: MS adCenter = EMC Symmetrix + SQL Server

Posted on November 17, 2010

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EMC Symmetrix storage and Microsoft SQL Server 2008 have been used to create the massively scalable foundation for the Microsoft adCenter Business intelligence (BI) platform. The adCenter platform, which delivered $1.9 billion in online advertising revenue from Microsoft and partner properties (e.g., Bing, MSN) in 2009, was recently upgraded to accommodate a massive wave of new growth as Yahoo! search and online advertising began moving to the platform in 2010.

Read the full report from the Enterprise Strategy Group: “Microsoft adCenter Business Intelligence Infrastructure: Powered by EMC Symmetrix VMAX and Microsoft SQL Server 2008”


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