Startup targets storage outsourcing
Formed about a year ago as a storage integrator, WorldStor is now beginning to enter the potentially lucrative, yet nascent, storage outsourcing market. At press time, the company was completing its first round of financing.
WorldStor`s strategy is similar to StorageNetworks Inc.`s: to establish data centers in various metropolitan areas and to eventually link those centers nationally over WAN connections. StorageNetworks refers to its data centers as Storage Points of Presence (or S-POPs), while WorldStor uses the term Regional Storage Nodes. To date, the company has one RSN at its Reston, VA, headquarters, with more than 8TB of capacity. Next up is New York City or Washington, DC, according to Steve Bishop, WorldStor`s chief technology officer.
WorldStor plans to initially target medium-size businesses, not Fortune 500 firms. "We`re trying to extend enterprise-level storage management and services to companies that can`t afford the hardware, software, and personnel to implement it," says Bishop.
Aiming for the elusive goal of providing a storage "utility," WorldStor plans to offer services such as workstation, notebook and server backup; primary file servers; off-site replication; storage management; consulting; and possibly disaster recovery services.
Bishop says the company will charge on a dollar-per-MB basis, with service level upgrades, but he recognizes that pricing for storage outsourcing services will be tricky. "It will be a real challenge for all storage outsourcers to get to a utility-type pricing structure," he says. For more information: www.worldstor.com.