Infostor.com is heading to Internet.com

April 8, 2010 – You may have noticed that I’ve been a bit tardy about blogging over the last week. That’s because there’s been a lot of action, and excitement, here at InfoStor.

Infostor.com was recently acquired by QuinStreet which, among many other entities, owns Internet.com. (QuinStreet specializes in performance marketing and lead generation.) Infostor.com will be integrated into the Internet.com network of IT sites (see below).

Internet.com has more than 15 million unique visitors per month (all IT professionals) and generates more than 35 million page views per month. How’s that for reach? And Internet.com’s 200+ writers produced more than 28,000 original articles last year.

Being part of a team with this level of IT depth and breadth, and leveraging synergies with other Internet.com IT sites (including EnterpriseStorageForum.com and InternetNews.com), will significantly increase infostor.com’s traffic and enable us to expand our reach across the entire IT stack. However, we will still be 100% focused on storage and, although linked to other Internet.com sites, we will remain a separate site.

InfoStor’s core team will be joining me, including senior editor Kevin Komiega and InfoStor’s national accounts manager, Carol Stagg.

One change of note is that we will no longer produce the print edition of InfoStor magazine, instead focusing 100% of our efforts on the Web site, newsletters and related content.

To get an idea of the breadth of Internet.com’s coverage, it includes sites in the following IT segments:

IT management: CIO Update and Datamation (which I worked for back in the early ‘90s)
Networking: Enterprise Networking Planet
Servers: ServerWatch
Storage: Enterprise Storage Forum and, now, InfoStor
Security: eSecurity Planet
Enterprise Applications: CRM Today
IT News: Internet News
Databases: Database Journal
SMB Technology: Small Business Computing
Hardware: Hardware Central
Mobile: Enterprise Mobile Today
Communications: VOIP Planet

Our team is very excited about the new opportunities for InfoStor, but in terms of providing you with the storage-specific content you’re used to . . . It’s business as usual.


posted by: Dave Simpson

Dave Simpson, Editor-in-Chief
by Dave Simpson

Dave Simpson has been the Editor-in-Chief of InfoStor since its inception in 1997. He previously held editorial positions at publications such as Datamation, Systems Integration, and Digital News and Review. He can be contacted at dsimpson@quinstreet.com

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