Storage software sales crept up 1.5 percent in the third quarter of 2013, on a year-over-year basis, helping the industry reach $3.47 billion in revenues, according to IDC, a market research firm.
Vendors have growing demand for data protection solutions, in part, to thank for the modest increase. IDC research analyst Jingwen Li said in a statement, "Data protection & recovery software and storage & device management software were the two major sources of growth this quarter."
The industry raked in $1.32 billion in sales of data protection and recovery software products, a 5.3 percent gain, year over year. Archiving software revenues hit $336 million, a 1.2 percent jump.
As a category, data replication didn't fare as well. However, the software still found its way to customers. Li stated that "investments in storage replication software have fallen throughout the year as suppliers have increasingly bundled this capability within larger competitive deals."
"Storage Replication software sales declined -3.6% year over year to $660 million," said IDC.
Reflecting EMC's lead in the enterprise storage hardware space, the company also claimed the top spot in the storage software market by generating 25.2 percent of revenues during the quarter. The company's software suite includes its virtualization-aware Avamar backup and recovery product.
EMC has also been busy growing its software portfolio. The storage giant snapped up ScaleIO, a virtual SAN software startup, in a deal reportedly worth up to $300 million. ScaleIO's ECS (Elastic Converged Storage) technology targets the burgeoning market for software that pools server-side storage to provide SAN-like capabilities.
"ECS makes storage as inconspicuous as CPU and RAM. Running seamlessly alongside business applications, ECS enables data centers to be built wall to wall from commodity servers only," said ScaleIO CEO Boaz Palgi when his company emerged from stealth last year.
IBM came in second with 15.1 percent of the market. Last year, Big Blue acquired Butterfly, a UK-based storage planning and backup automation software specialist. Butterfly's non-disruptive Analysis Engine technology and software tools help businesses speed their capacity planning, automated migration, data consolidation and backup projects.
Symantec, whose storage software slate includes NetBackup and Backup Exec, came in third with 14 percent of the market.
Pedro Hernandez is a contributing editor at InfoStor. Follow him on Twitter @ecoINSITE.
Photo courtesy of Shutterstock.