IBM announced today that it plans to acquire Netezza for approximately $1.68 billion in an all-cash deal, according to an article posted on InfoStor partner site eCRM Guide. Netezza specializes in business intelligence, analytics and data warehousing.
The acquisition would put IBM into even deeper competition with Oracle and its Exadata product. Other Netezza competitors include Teradata (rumored to be a takeover candidate) and Greenplum, which is in the process of being acquired by EMC (see “EMC acquires data warehousing vendor Greenplum”).
Netezza, which bases part of its portfolio on IBM hardware, stresses its products’ ease of deployment, claiming that companies can be up and running with high-performance analytics queries within days.
Netezza has more than 350 customers, including BlueCross BlueShield, Time Warner and eHarmony.
According to the eCRM Guide article, IBM plans to fold Netezza into its Information and Management software suite, padding out its Business Analytics and Organization Consulting group.
Over the past four years, IBM has shelled out more than $12 billion to acquire 23 firms offering analytics-related products.
Read the full article on eCRM Guide: “IBM Snags Netezza in $1.7B Business Intelligence Play.”