Location, location, location....
The go-to maxim for realtors also holds some wisdom for cloud providers. And cloud storage provider Box is putting it to the test by parking its business cloud storage platform on Equinix's globe-spanning network of data centers.
Box is moving key infrastructure to Platform Equinix, a combination of geographically disparate data center facilities and partner services offerings aimed at helping businesses expand their global footprint and engage in local markets.
Box began its Platform Equinix journey in Silicon Valley and has been steadily strengthening its global presence by adding infrastructure to Equinix data centers in Amsterdam, Sydney, Hong Kong and Tokyo. Facilities in Chicago and Ashburn, Va. also played a role in Box's stateside push.
The result, says Chris Sharp, general manager of Cloud and Content for Equinix, is faster, better preforming cloud storage for Box users.
"The world's top carriers, networks and ISPs are accessible through Equinix IBX data centers throughout the globe. This allows Box to choose the locations and networks they require to achieve these superior performance results and deliver to their customers a better experience," said Sharp in a statement.
According to the companies, Box will achieve a 60 percent increase in performance. That means snappier and more responsive cloud file storage, not to mention improved access for customers in more markets.
The move is also the latest in Box's efforts to attract more business customers.
Late last year, Box tackled cloud security concerns by updating its Trusted Access Management tool, enabling Active Directory groups support and retooling its Grab and Share feature. The company also teamed with Intel to integrate Expressway Cloud Access 360 (ECA 360), which is software that extends federated single sign-on and two-factor authentication support to cloud accounts.
For Stefan Apitz, vice president of Operations for Box, having Equinix as a partner furthers his company's enterprise cloud storage strategy. "With Equinix, we know we'll get consistently high performance and reliability across our data centers. In addition, having our largest customers just a cross connect away helps us forge stronger business relationships," said Apitz.