Google Verification Requirements For Financial Services Ads In UK Published

Latest Google Verification Requirements For Financial Services Ads

There have been updates to Google’s Ads Financial Products and Services Policy that went into effect on August 30, imposing stricter regulations on businesses wishing to advertise financial products and services in the United Kingdom.

In the United Kingdom, any advertiser wishing to display advertising related to the financial sector must first obtain Google’s approval.

Advertisers must provide evidence that they are registered with the Financial Conduct Authority (FCA) or meet one of the FCA’s exemption criteria as part of the verification procedure.

This authentication is necessary for all ad kinds and augmentations. By the enforcement date of September 6, 2021, advertisers will be required to have completed the new verification process to serve financial services advertising to users in the United Kingdom.

Google’s identity verification program requires advertising supporting regulated financial services activities to be authorized by the FCA before they may participate in this verification.

After passing Google’s verification process, your Google Ads account will receive a digital certificate. You can expect to hear from Google regarding the outcome of your verification request.

Also read: YouTube Videos Now Allow Corrections After Publishing Videos

Google Verification For Finance Ads

Latest Google Verification Requirements For Financial Services Ads

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Google’s advertiser verification program is a single flow that verifies an advertiser’s identification and the veracity of their business. As part of the program, advertisers will be tasked with completing a number of sequential phases. Advertisers participating in this program will be required to disclose specific personal and financial data. Advertisers will have 60 days to complete the verification process, 30 of which must be spent preparing for it.

When an advertiser is chosen for the Advertiser verification program, they will get a notification in their account and an email informing them of the selection. About the Advertiser Verification Program, details are below.

Google Expands Verification Program

Google is expanding a verification program for financial services ads that started in the UK last summer. This is because of a few claims that ads are encouraging financial scams.

Australia, Singapore, and Taiwan will be the first to implement the mandate as part of a staggered rollout of the new policy. However, Google has stated that “in the coming months,” it intends to expand the verification requirements to advertisers in even more nations and areas.

What Consequence Does This Have On Advertisers?

In the UK, any advertiser wishing to display advertising related to the financial sector must first obtain Google’s approval.

Advertisers must provide evidence that they are registered with the Financial Conduct Authority (FCA) or meet one of the FCA’s exemption criteria as part of the verification procedure.

After passing Google’s verification process, your Google Ads account will receive a digital certificate. By the enforcement date of September 6, 2021, advertisers will be required to have completed the new verification process to serve financial services advertising to users in the UK.

Google has stated that it intends to expand the verification requirements to even more nations and areas. Australia, Singapore, and Taiwan will be the first to implement the mandate as part of a staggered rollout of the new policy.

Infostor.com (c).

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