LinkedIn has surprised everyone by coming up with another way of driving external traffic. This option is to add a new hyperlink sticker to images and video content. Surprisingly, this option will be available for In-App updates only. The new link sticker feature is rolling out globally in phases, and you may find it soon on your LinkedIn App.
New Clickable Link Sticker Available For In-App Linkedin Updates Only
Image Source: Geri Silver – Linkedin
There is no need to worry if you’re a LinkedIn influencer, as even if available for In-App updates only, this link sticker will be visible even to desktop users. So, if there is good engagement, you can get a good number of clicks. LinkedIn now has 850 million members, and it seems its team plans to make the platform more popular by incorporating new features.
In the future, we may find this option of adding a Clickable link sticker available even for desktop publishing. Using this sticker by popular LinkedIn influencers will give us a good idea if it will be a bonus for LinkedIn users or if it is just an addition to attract more users.
LinkedIn’s Link Sticker Similar To Facebook And Instagram Stories Sticker
The new hyperlink sticker is somewhat similar to the sticker provided for adding links to Facebook and Instagram stories. The advantage of using this new link sticker is you can add it anywhere in the frame and in variable sizes. It will be interesting to see if this sticker would be handy for driving traffic to external sources.
Making Use Of The Link Sticker
LinkedIn provides the option of this link sticker via a chain link icon in the post creation tool. Even if LinkedIn offers no color options, we expect more customization options in the future. Proper usage of this feature will help you to be more creative and drive more external traffic.
Influencer marketing analyst named Lindsay Gamble shared this news on Twitter. He even shared some images of how the new link sticker looks. You can go through the images shared by Lindsay, which are as follows:
🚨 NEW 🚨 : @LinkedIn is rolling out the ability for creators to add a clickable link to their images and videos on mobile.
As a result, creators can make their content more actionable and drive traffic to their desired URL. pic.twitter.com/8X72jDmNPY
— Lindsey Gamble (@LindseyGamble_) August 4, 2022
This new link sticker option may make LinkedIn Business users more active. LinkedIn may become a more helpful platform for those who can use new features like the link sticker in the best way. The future of LinkedIn will also depend on its new features.
The number of influencers and engagement is increasing on LinkedIn. It will be interesting to wait and watch which new feature gains the most popularity. Spamming can be a massive problem, as many may make over-use of this new LinkedIn feature.
There will be some people who may hate the new link sticker on LinkedIn. In the coming days, we will learn the pros and cons of the new link sticker from active LinkedIn users. Many LinkedIn users will try their best to use the sticker in a very creative and unique way.