Earlier, booking live shows on Spotify will direct to their partners, such as Ticketmaster, but now, people can buy them directly from the Tickets.Spotify website.
Moreover, users will be required to have a Spotify account for purchasing live event tickets, meet all the platform’s requirements, and use a debit or credit card to complete the payment.
So Far With Tickets.spotify.com
There were seven artists during the site launch, and the platform has grown significantly. Furthermore, it is even going to provide tickets for shows of Crows, Tokimonsta, Osees and more by the end of this year.
The site lists different upcoming events on the homepage for users to explore, and anyone can even view all the past or ongoing events. Spotify, in 2021, also launched multiple “virtual concerts” that featured artists such as Rag’n’Bone Man Black Keys and Leon Bridges. Users purchased tickets so that they could view the artist’s video performances that were pre-recorded.
Spotify recently modified its live event discovery page on the app, letting users discover events in their area. However, the company has not yet disclosed if they will list their new site’s “directly ticketed events” on the in-app discovery page.
Aim of Spotify’s New Website
Spotify already has a global music streaming platform and a huge podcast user base. Therefore, the company aims to develop its platform further and provide a one-stop destination for music lovers.
As Carling Farley, Spotify spokesperson, states, “At Spotify, we routinely test new products and ideas to improve our user experience,” “Some of those end up paving the path for our broader user experience and others serve only as important learnings. Tickets.spotify.com is our latest test. We have no further news to share on future plans at this time.”
Also, the ticket-buying site will even help take out its competitors, such as Eventbrite, and enable artists to earn more and get more event opportunities. It will even help users discover new talents, allowing artists to not suffer from lacking marketing skills.
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Summarizing
TikTok partners with Ticketmaster, and even Snapchat’s tie-ups with the booking platform showcase the huge potential in the events industry. Spotify understands this and wants to diversify its revenue streams to dominate the future events industry.
Moreover, Spotify will act as a ticketing agent plus will require some booking fee, and might even sell third parties tickets for venues or fan clubs. If Spotify can add tours of multiple artists, such as Lil Nas X to Bad Bunny, in Q3 and Q4, they can expect higher ticket sales on the new platform.
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