As the short video craze continues to grow worldwide, YouTube is putting in extra effort to build its Shorts library. Youtube today announced that it would allow creators to turn their existing, long-form YouTube videos into short clips.
To do this, YouTube said it would provide a dedicated tool within its app to clip a part of any previously-uploaded video and bring it directly into the Shorts editor. Then, just like any other Shorts clip, it could be customized with filter, text, and other elements and posted to the dedicated Shorts section.
YouTube Shorts has been growing spectacularly since its debut in 2020. The offering recently reached $1.5 billion monthly viewers, but the efforts have not been enough to dominate the market. Competitors Instagram Reels and TikTok continue to grow their presence, prompting the Google-owned company to push its product aggressively and develop new ways to draw more creators.
Youtube Enables Easy Conversion Of Long Videos To Shorts
Image Source: Google
With the latest tool, dubbed edit into a short, YouTube hopes to give creators a way to bring new life to their existing content and engage their audience. The feature links back to the original video, meaning creators can use it as a promotional tool.
For instance, they could use the clipped short as a teaser to draw traffic to their primary, full-length video. Many creators already use this technique, but before this, their viewers had to manually visit the channel and search for full-length videos.
The new tool, as YouTube explained, allows you to select up to 60 seconds of content from a video. If the selection length is less than that, the creator will get an option to shoot another clip from the Shorts camera or upload one from their gallery. Plus, the feature will remain restricted only to original creators, keeping others from reusing your clip as a short.
The edit into a short tool has started rolling out to the YouTube app for iOS and Android. It will be available in the create menu that can be accessed when viewing a previously-uploaded video.