Mastering the art of Search Engine Optimization (SEO) is a challenging task. It is crucial because SEO is an integral part of digital marketing. Currently, 61% of B2B marketers integrate optimization practices into their campaigns.
SEO propels more traffic and website visibility- two vital components for growth and increased conversions.
But What is SEO? According to Google Search Central, SEO is “often about making small modifications to parts of your website” that compound into a noticeable improvement in the site’s ranking on the Search Engine Results Page (SERP).
This article discusses the latest On-Page SEO Strategies to improve your ranking in search engines.
What Is On-page SEO?
As the name suggests, the On-site SEO/ On-page SEO process is confined to the length and breadth of web pages. Typically, it refers to the changes made on the web pages or the webpage code.
On-page SEO is favored because of its ability to assist search engines like Google, Bing, Yahoo, etc., to understand if a website’s content aligns with the users’ search query.
On-page SEO comprises several elements, such as
- Title tags
- headlines and headers
- Image alt texts
- meta descriptions
- On-page content
- HTML code
- Internal links
- User experience
How To Perform On-page SEO
Back in the day, On-page SEO chiefly focused on keywords to increase SERP ranking. It is a practice termed keyword stuffing.
However, Google penalizes websites for this practice. Therefore, relying on keywords is pointless.
Instead, On-page SEO should turn to other positive optimization measures that result in higher rankings organically.
11 On-Page SEO Strategies To Improve SEO Rankings For Your Brand
Here is a list of some on-page strategies you should consider when performing on-page SEO.
1) Content Is The Key
Focusing on the primary need of users must be the foremost priority, website content.
Google’s Search Quality Rater Guidelines emphasize the tenet of E-A-T, which stands for content that exhibits a high level of expertise, is authoritative, and is entirely trustworthy.
So websites aiming to rank higher on SERP should follow the guidelines as closely as possible and produce content accordingly.
When the website content is value-added, original, and well-researched, it fulfills the most critical demand of Google’s search algorithms and organically ranks higher.
2) HTML Tags
Also known as Title Tags, these HTML Tags are important ranking factors of web pages that offer information to search engines. Title tags are used for creating clickable headlines that feature on SERP.
Heading tags include H1 tags, which are helpful for Google to understand the content of the website and rank it accordingly. Also, every indexable page should have a Title Tag.
Here are some best practices for writing superior title tags
- Keep it short, preferably within 60-70 characters, fitting the information before it cuts off.
- Avoid generic headlines and try to give them an original and unique twist
- Satisfy the search intent of users by hinting that your website has the exact thing they are searching for
- Align your title with the subject of the content, and shun clickbait titles
- Infuse keywords on the title
- Add the year for more relevance
3) Write A Headline That Hooks
Writing a captivating headline is an excellent start for on-site SEO. It is a massive traffic gateway as users generally scan for headlines that fit their search queries well.
Headlines that stand out in SERP perform well to invite more clicks and user engagement. This is why blog posts with impactful headlines can increase organic traffic by up to 60%.
4) Include Meta Description
Meta descriptions do not directly impact rankings but quickly relay quintessential information to web readers. A short and appropriate meta-description improves CTR, enhances the positive perception of the search result quality, and briefs readers on what they should expect from the website content.
Ideally, a compelling meta description should-
- Use active voice
- Be keyword-dense
- 160 characters long
- adds information connected to the title tag
- matches the search intent
5) H2-H6 Tags For Subheadings
Apart from H1 tags, high-performing web pages wrap subheadings in h-tags. They use multiple subheadings for discussing content subtopics and paragraphs.
H2 tags should be used for subheadings, H3 for sub-subheadings, and so on. The subheadings add visual hierarchy to web pages and help users skim the content more efficiently.
Also, H2 to H6 tags offer keyword-rich context for search engines.
6) Featured Snippets
Featured Snippets offer a to-the-point response to searchers’ questions.
Google retrieves this information from web search listings; typically, pages that feature in the snippets rank higher on the SERP.
Infusing reliable information into your website content and utilizing Featured Snippets is the ticket to grabbing the top spot and getting more inbound traffic.
7) Optimizing Images And Using Alt Texts
According to Google, results can be more useful by adding contexts. Google Image Search could also prove helpful in getting more visitors and increasing webpage rankings.
Consider these optimization measures-
- Add descriptive filenames to images as per their subject matter
- Keep it brief when naming files
- Avoid Keywords and keyword stuffing
- Use dashes (-) instead of an underscore (_).
Google also utilizes alt text (alternative text) to understand the images better. Creating descriptive, well-articulated texts describing images could add more accessibility to the site.
Besides these, compressing images makes pages load faster.
8) Linking Out
Adding outbound links to other authoritative websites related to the discussion provides value to users, which is a significant ranking factor.
9) Mastery Over The Subject
Google values proficient and authoritative content. It should be reflected in the content and be readily available to the users.
Providing careful sourcing of the information, adding background information about the author, and Offering error-free content is excellent for establishing authority.
10) Content Audits In Consistent Intervals
Content auditing helps monitor the performance of existing content, track outdated information, and choose the content type that users favor. Therefore, it should be addressed.
11) People-Centric content
Finally, On-site SEO demands must maintain the need for making content people would find relevant and valuable. The perfect on-site SEO content is also people-first content.
On-page SEO is a work in progress.
Despite not being comprehensive, these recommendations should set you in the right direction toward increasing your online visibility, improving ranks, and boosting sales in the long run.
Originally published by Infostor.com(c).