Have you been wondering about the most followed Instagram accounts in 2023? Instagram dominates among all the image-sharing social media apps. The Instagram platform boasts a user base of over 1.3 billion, with millions of posts, reels, and videos uploaded daily.

Instagram profile popularity directly affects the success of its biggest influencers. Creators who successfully collect a large follower count on Instagram receive special perks like brand endorsements, movie deals, and even invites to prestigious events like the Oscars.

While the Instagram app has produced countless big influencers, a majority of the largest accounts on Instagram belong to celebrities. Even celebrities from all genres have created their accounts on Instagram. Undoubtedly these accounts attract a massive following from their fans.

This article will look at the ten most followed Instagram accounts in 2023.

10 Most Followed Instagram Accounts In 2023 With Their Followers Count

Prominent celebrities and influencers can effortlessly gain hundreds of thousands of followers on Instagram. However, that does not guarantee them a top spot.

To be the most followed Instagram account, one has to be active and regular, keeping their fans coming back for more content.

Look at the contenders acquiring the top 10 positions on the platform.

1) Instagram (@instagram)- Official Account Of Instagram

Instagram (@instagram) The Apps Official Account On The Platform

Number of Followers on Instagram: 557 Million

The Instagram official account is the most followed account on the platform. It houses trending posts and videos, earning a follower count of over 550 million. The account gives a platform to innovative creators on Instagram and expands their popularity to a higher level.

All the posts featured on the account are paired with detailed information accompanied by the original creators’ user id. Users follow the account to look at and appreciate the most entertaining content on the app.

2) Cristiano Ronaldo (@cristiano)- Most Followed Person On Instagram

Cristiano Ronaldo (@cristiano) Most Followed Person On Instagram

Number of Followers on Instagram: 488 Million

The second spot on the Instagram Most Followers list goes to the captain of the Portugal national team. Cristiano Ronaldo is not only the top-followed person on Instagram but also the only individual with over 480 million followers. The footballer uploads an array of content that range from game snaps to family pictures.

Ronaldo’s football fame has kept him ahead of all the other competitors on the image-sharing app. His fans can get an off-the-field look into the athlete’s life. The account also houses various brand endorsements.

3) Kylie Jenner (@kyliejenner)- Most Followed Woman On Instagram

Kylie Jenner (@kyliejenner) Most Followed Woman On Instagram

Number of Followers on Instagram: 371 Million

Kylie Jenner owns the third most followed account on Instagram. The billionaire makeup mogul is a trendsetter and a mega influencer. Her social media fame dates back to the early Keeping Up With The Kardashian days when she and her sister Kendall were only teenagers.

Kylie’s 370 million followers receive fashion and makeup inspiration from her. The younger Jenner sister shares outfit images, family pictures, and vacation shots on her profiles. She uploads numerous promotional and endorsement images on her account as well.

4) Lionel Messi (@leomessi)

Lionel Messi (@leomessi)- The Argentinian Footballer With Seven Ballon dOr Awards

Number of Followers on Instagram: 366 Million

Lionel Messi is the second highest followed footballer on Instagram. The Argentinian forward has collected a brigade of followers owing to 18 years of his professional football career. The seven-time Ballon d’Or awardee uploads frequently on his account, placing him fourth on this list with over 360 million followers.

His posts include pictures related to his career, brand promotion, vacations, family, and more. Messi’s fans love his uploads, mounting millions of likes and comments on each post.

Also Read: 10 Most Followed Person On Facebook

5) Selena Gomez (@selenagomez)- Most Followed Singer On Instagram

Selena Gomez (@selenagomez) Most Followed Singer On Instagram

Number of Followers on Instagram: 350 Million

Selena Gomez is the highest-followed singer and actress on the Instagram app. The star became famous after appearing as Alex Russo on Disney’s hit series Wizards of Waverly Place. The show ran for four seasons, making Selena a teenager’s household name.

Selena stepped into the music industry and created an array of songs, selling millions of albums. Recently, she launched her beauty brand, Rare Beauty. She posts about her endeavors on her account and pictures from her personal life. Her fans, who call themselves “Selenators,” love and support her account, giving it followership of over 350 million.

6) Dwayne Johnson (@therock)

Dwayne Johnson (@therock) The Wrestler Turned Actor

Number of Followers on Instagram: 341 Million

Dwayne Johnson entered the entertainment wrestling industry in 1996 and became one of the most recognized faces on television. His charisma and attitude attracted countless fans who followed him well after he retired from the sport.

By his retirement, The Rock had made a transition into Hollywood. He has starred in numerous successful projects, gaining stardom. He is now a mega fitness influencer on the Instagram platform, endorsing different brands and promoting his businesses. He occasionally uploads content featuring his family as well.

7) Ariana Grande (@arianagrande)

Ariana Grande (@arianagrande) Pop Singer Recognized For Her Vocal Ranges


Number of Followers on Instagram: 334 Million

Like Selena, Ariana Grande began her career via television. She played Cat Valentine on the Nickelodeon show Victorious. From there, the actress became a pop star and launched six studio albums along with multiple hit singles.

Her ability to sing across 4 octaves of the vocal range has won her critical fame and millions of fans. The singer often posts pictures from concerts and award shows, showcasing her outfits and makeup looks. She also promotes her makeup brand, r.e.m. beauty, through the page.

8) Kim Kardashian (@kimkardashian)

Kim Kardashian (@kimkardashian) American Media Socialite And Businesswoman

Number of Followers on Instagram: 332 Million

Kim Kardashian first came into the public eye for being friends with the Hilton Hotels heiress, Paris Hilton. However, the socialite’s popularity grew significantly from her show, Keeping Up With The Kardashian. The fashionista inspires her followers with her trendy outfits.

Kim used her fame to snag brand deals and earned herself a huge fan following. Today she owns three successful businesses, Skims, SKKN, and SKKY Partners. She uploads various content on her Instagram account, including brand deals, outfit images, vacation pics, and more.

Also Read: 10 Best NFT Influencers On Instagram

9) Beyonce (@beyonce)- The Queen Of Pop Music

Beyonce (@beyonce) The Queen Of Pop Music

Number of Followers on Instagram: 278 Million

Beyoncé became famous as the lead singer of the 90s girl group Destiny’s Child. She later broke away from the band and went solo to create standalone music. In her long music career, the 41-year-old singer has produced over seven studio albums and numerous collaboration work with other artists.

Beyoncé is considered the queen of American pop music. Her fans call themselves “the beyhive” and hail the singer as their “Queen Bey.” The artist’s Instagram account is filled with dramatically stunning images and promotional content.

10) Khloe Kardashian (@khloekardashian)

Khloe Kardashian (@khloekardashian) The Good American Founder

Number of Followers on Instagram: 276 Million

Khloé Kardashian is the third Keeping Up With The Kardashian alums on this list. The socialite was first spotted on her family’s shows but soon won the viewers’ hearts to land spin-offs called Kourtney and Khloé Take The Hamptons and Kourtney, and Khloé Take Miami.

Khloe’s fans follow her life events through her Instagram account. Her account is used to endorse her brand, share deals, and post images with her stylish sisters. She owns the clothing brand Good American.

Instagram Followers Numbers Keep Increasing

So, these are the current most followed Instagram accounts in 2023. Numbers on Instagram are affected by the account’s activity and content. Celebrities must maintain a routine to keep their followers engaged, or they topple down in follower count.

Many of these accounts have a team of professionals working behind the screen to curate like-worthy posts. With time, a new contender might enter the top 10 accounts on the Instagram list.


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