Jeda Debuts Software Defined Storage Networking Tech

By Pedro Hernandez

Jeda Networks, a Newport Beach, Calif.-based technology startup, emerged from stealth mode today and announced its Software Defined Storage Networks (SDSN) technology, which the company anticipates will help redefine storage in the cloud era.

Joe Colgate, Jeda Networks vice president of Sales, describes the company's platform as "the last linchpin to complete the software-defined data center." In much the same way software-defined networking (SDN) is currently rewriting the rules of data center networks, Colgate says that his company's technology stands to have the same impact on the complex and costly world of architecting storage area networks (SANs), will little more than a standard server and "common switches."

"Jeda's SDSN resides within the network, abstracting the essential services of the storage network from the underlying physical network, significantly simplifying management tasks [and] allowing for much larger scaled networks," explains the company in a press statement.

Organizations may already be sitting on the resources that make up a scalable networked storage foundation to support their business and cloud applications, argues the company.

"Jeda Networks' lead lies in the fact that its solution works with many existing physical network components, such as standard Ethernet switches and standard 10Gb/s Ethernet adapters – no additional software and no specialized hardware is required," stated the firm. To assure compatibility, the company targeted Broadcom and Intel -- which collectively make up 99 percent of the switch chip market -- and worked closely with nine switch OEMs and ODMs, informed Colgate.

SDSN can drastically reduce costs for IT shops and spare storage network operators from vendor lock-in, claims Scott Ruple, vice president of Marketing for Jeda Networks.

"Look at storage, there's no easy way to do it if you buy Cisco and Brocade," said Ruple. Jeda's software-based approach sidesteps the effort and expense of interlinking computing and storage resources with "no changes to the initiator, no changes to the target," he informed.

Ultimately, Jeda expects to gain momentum by speaking in the language that network administrators are already well-versed in. "We want to make it as simple as Ethernet," said Ruple.

When will Jeda's SDSN hit the market? According to Colgate, the company expects to "have product available in 30 days" and will be ramping up in anticipation for the company's first showing INTEROP later this year.

Pedro Hernandez is a contributing editor at InternetNews.com, the news service of the IT Business Edge Network, the network for technology professionals. Follow him on Twitter @ecoINSITE.

This article was originally published on February 19, 2013