Storage Software Sales Continue to Soar

By Stuart J. Johnston

Demand for storage continues to grow and shows no signs of slowing, a new survey shows. However, despite double-digit gains among several of the major players, their actual market positions remained little changed.

In fact, the storage software market posted its seventh consecutive quarter of year-over-year growth in the second quarter, according to IDC's latest Worldwide Storage Software QView report released Tuesday.

From the same period last year, the total market value of storage software sold globally grew 11.3 percent to total $3.4 billion, the report said.

The continued growth mirrors recent gains made in other areas of the IT infrastructure marketplace, including servers and disk systems, IDC added.

Topping the list of largest storage software vendors in the second quarter of 2011, EMC (NYSE: EMC) came in first with 24.5 percent market share, followed by Symantec (NASDAQ: SMYC) with 15.8 percent, and IBM (NYSE: IBM) in third with 14.1 percent.

"New product introductions, simplified pricing and bundling, ongoing modernization of data protection processes, a need to improve management of storage within virtual environments, and desire to mitigate against legal and IT risks were all important contributors to growth," Marshall Amaldas, senior research analyst with IDC's Storage Software program, said in a statement.

In terms of revenue, EMC brought in $827 million in storage software for the quarter, while Symantec brought in $533 million. IBM, in comparison, had $477 million in sales in the period.

Bringing up the rest of the pack, NetApp (NASDAQ: NTAP) pulled an 8.9 percent share with $298 million in revenues, followed by Hitachi (NYSE: HIT) and HP (NYSE: HPQ) in a dead heat for fifth place -- Hitachi had 4.4 percent share with $147 million in sales, while HP captured 3.9 percent with $131 million.

The largest gainer was also the top grosser. EMC's share grew 14.5 percent in the second quarter of 2011 from 23.9 percent in the same quarter of 2010, a jump from $722 million in revenues year-over-year.

Stuart J. Johnston is a contributing editor at InternetNews.com, the news service of Internet.com, the network for technology professionals. Follow him on Twitter @stuartj1000.

This article was originally published on September 07, 2011