Quantum, EMC Brand Leaders in Latest Survey

Posted on March 25, 2011 By Stuart J. Johnston


EMC is the market leader for unified storage, according to the latest IT brand leadership survey from tracking company IT Brand Pulse.

In fact, respondents said that, within the category of unified storage, EMC (NYSE: EMC) is also the leader in performance, and reliability, as well as service and support, according to IT Brand Pulse's March brand leadership survey.

The company conducts monthly surveys of IT professionals regarding their feelings about vendors' offerings in various industries or categories, publishing survey results for six of them.

For instance, for March, IT Brand Pulse published leadership results for backup software, unified storage, tape libraries, fibre channel host bus adapters (HBA), fibre channel switches and laptops.

EMC did not have a clean sweep of brand leadership for unified storage in March, however. Dell's (NASDAQ: DELL) Compellent storage business won in price leadership, while NetApp (NASDAQ: NTAP) came out as the leader for innovation in unified storage.

Meanwhile, Quantum (NYSE: QTM) came out ahead in the tape libraries category with an almost clean sweep of the category, except for a tie on service and support with IBM (NYSE: IBM).

Overall, Symantec's (NASDAQ: SYMC) Net Backup and Backup Exec not only swept the backup software category, but also won among all of the categories for the Market Leader Award, the survey report said.

In the area of fibre channel HBAs, QLogic swept the category, outpacing rivals like Emulex and Brocade. Additionally, in the area of fibre channel switches, it was almost a tie between Brocade and Cisco.

Brand leadership among laptop makers, though, was more broadly spread around. For example, HP (NYSE: HPQ ) and Dell laptops were tied for market leadership, while Dell came in as the price leader.

However, among laptop makers, Apple (NASDAQ: AAPL) won for overall performance and reliability as well as for innovation, the report said.

Stuart J. Johnston is a contributing editor at InternetNews.com, the news service of Internet.com, the network for technology professionals. Follow him on Twitter @stuartj1000.

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